Shift Collaborative

Working with fearless birds ready to make bold moves.

online publicity

Q&A: Selling merchandise on the web

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I’m a fan of Harto, aka Hannah Hart, whose My Drunk Kitchen videos are a hilarious counterpoint to traditional cooking shows and videos. Recently she asked me for advice about selling MDK merchandise, and since I’m often asked about online sales I got Hannah’s OK to share her question and my answer on the blog. […]

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“Pick 8 blogs”: how to be a better online publicist

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Lindsay Robertson, a freelance writer in New York, published an excellent list for publicists who want to connect with bloggers: “The Do’s and Don’ts of Online Publicity, For Some Reason.” It’s well worth reading and following this entire list of tips. So often we emphasize what not to do when connecting with bloggers, so I […]

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