Data Highlighter Feature – Google Webmaster Tools

Cynthia CloskeyGeneral

If you’ve searched a site recently on Google, you may have noticed information about events or services appear to the right of your primary search results, or in expanded search results.  These are Google snippets, and they are created by setting structured data in Google Webmaster tools.  Google has simplified the process of creating snippets with their point-and-click tool, Data Highlighter. … Read More

How Google’s newest search ranking algorithm puts the focus on quality user experiences

Cynthia CloskeyGeneral

This excellent video by SEOmoz explains, in everyday terms, how Google changed the way it ranks websites for search results, and how this affects your web strategy. View original post and transcript: How Google’s Panda Update Changed SEO Best Practices Forever – Whiteboard Friday I am a big fan of this new ranking philosophy and strategy, because it puts the … Read More