Local marketers gather to network and learn about an ace example of marketing:
Dave Ciesinski, Vice President of Heinz Ketchup in North America Consumer Products Marketing, talks about Heinz’s recent consumer generated ad campaign, the “Top This TV Challenge,” which gave consumers the chance to create their very own 30 second commercial featuring the company’s star product, Ketchup. Dave will talk about the success of the Heinz Top This TV Challenge, share key learnings and discuss the future of interactive marketing and consumer engagement on Heinz Ketchup.
Date: Wednesday, September 19, 2007
Time: 5:00 PM – 8:00 PM
Location: Heinz History Center, 1212 Smallman Street, Pittsburgh, PA
Cost: Members: $57, Non-members: $75
To register or find out more, visit the event page at the AMA Pittsburgh website. I’ll be there, selling raffle tickets to some great prizes, so stop by!