What We’re Reading in 2020

Caitlin CesaGeneral

Shift Collaborative Book Shelf

As a small brand design agency with a multi-talented staff, we’re big fans of self-educating. Whether that means mastering a new digital advertising tool, embracing a new approach to creative thinking, or gaining a greater understanding of the world in which our work exists, we love when we find what we need in a book. Here are a few of the books we’ve each been meaning to read for a little while – perhaps you can add them to your reading list and learn alongside us.

Thanks and Joy

Cynthia CloskeyGeneral

Scrabble tiles spell out "be thankful" on a galvanized surface

As we approach the holiday season, the Shift team is taking a little time to share what brings us joy and makes us feel thankful — so many things, big and small. Sara Coffey I am thankful for my community in Pittsburgh, and the way they inspire and support me. Specifically the women around me who are constant source of inspiration. … Read More

Natural Product Expo: Product Reviews

Shift CollaborativeGeneral, Market Research

Jalapeno chips

The amount of free samples and giveaways from the Natural Product Expo loaded us with lots of strange and wonderful treats. As an opportunity to challenge our Writing Team, we all took a product and found creative ways to write a product review. Have fun reading some of the interesting ways we decided to review some peculiar products. BRAD’s Veggie … Read More

An Expo of Natural Products Shows What’s Right and Wrong with How We Consume

Shift CollaborativeCommunity, Do Good, General

Baltimore is known for all things crab legs, soft shell, soup, cakes and steamed. But for three days in September the “Charm City” played host to more than 1,500 other food options when the Natural Products Expo East set up shop in the city’s convention center a few hundred yards from Inner Harbor. The broad definition of the term “natural” … Read More

Be Creative Every Day: Tips From the Non-Creative

Shift CollaborativeGeneral

Crayola Colored Pencils and coloring sheet

Creative: Having the quality or power of creating. Resulting from originality of thought, expression. (Dictionary.com) As you can imagine, a creative agency like Shift Collaborative is full of creative professionals. I am not one of them. Not in the traditional sense. I can’t draw a stick figure. I don’t sketch or doodle during conference calls. I make lists. I’m a … Read More

“Find your niche”: Thoughts from the Pittsburgh Women Bloggers panel

Cynthia CloskeyGeneral

Back in June, I spoke on a panel of Pittsburgh-based women bloggers put together by NAWBO of Greater Pittsburgh (National Association of Women Business Owners). The panel included a great mix of savvy women: R’Chelle Mullins of Creatively Yours by Ro Media and fashion stylist Suzanne Mauro Mercedes Howze, the Movie Scene Queen Heather Hopson of Diary of a First … Read More

What to do now that Facebook won’t let you force people to like your page

Cynthia CloskeyGeneral

The folks at ShortStack — a service that helps you create apps and interesting things on Facebook Pages — have some excellent thoughts on what Facebook’s decision to ban fan-gating on Pages, and tips for how to adjust your Page. At ShortStack we have over 350,000 customers, all of whom are Facebook Page Admins. I’m always analyzing the data from … Read More

Cynthia CloskeyGeneral