Imagine your website as a bustling concert venue—every click, every scroll, and every interaction is a performance that needs to go off without a hitch. Just like a chart-topping artist relies on feedback to fine-tune their show, your website thrives on insights from performance reports.
But where can you find great performance reports? Enter Looker Studio. Let’s dive into why using Looker to understand your website performance is a game-changer.
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13 Marketing Lessons Inspired by Taylor Swift (Shift’s Version)
Taylor Swift is not just a global pop icon; she is a marketing mastermind. What if we told you none of it was accidental? Her ability to break the Internet, engage with her audience, and define relevance in an ever-changing industry is nothing short of remarkable. We know it all too well. Here are 13 Taylor Swift-inspired marketing lessons.
Continue ReadingShift Annual Retreat
In January, the Shift team took a field trip over to Nova Place, where we held our annual company retreat. We may be based in East Liberty, but as members of the Pittsburgh Technology Council, we were excited for the opportunity to use conference space in their office for a North Side change of scenery. During our retreat, we reviewed the successes and experiences of 2023 and explored our area of focus for 2024: the fast-paced, ever-expanding world of artificial intelligence (AI).
Continue ReadingShift 2023 Wrapped
As promised in our Anniversary Blog post, we’re sharing content around the theme of ‘ten’ all year. As the year winds down, we reflect on ten of our favorite memories of 2023.
Continue ReadingSocial Media Platforms Then + Now
Social media is omnipresent in our world. That’s got us thinking — when was the last time you actually sat down with an issue of People Magazine for your pop culture news? And when was the last time you scrolled through TikTok? Exactly. Well, just like your favorite tabloid (we know you still read them at the doctor’s office) we’re going to take a look at our favorite (and not-so-favorite) platforms and compare them then and now.
Continue ReadingCelebrating 10 Years of Shift Collaborative
On June 9, 2023 Shift Collaborative and friends gathered just around the corner from our office at The Bridge in East Liberty to celebrate our 10th anniversary. Fun fact: Shift has moved office locations several times, but we’ve never left our forever home of East Liberty. It was a lovely evening for an outdoor party […]
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