Creativity and collaboration are two of our favorite things at Shift (obviously). Also, creative problem solving and issue resolution are skills we use in both our work and in our kitchens. For so many, the first place you learn to come up with an idea, collaborate on execution, and see a beautiful finished product is […]
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Cooking Forward to 2022!
No need for ice breakers, you have data! Getting to know your audience using Google Analytics
A well-developed, user-centric strategy leans on data. With the right tracking in place, information on the demographics of people visiting your site, how they find it, and what they do while on your website is powerful information. Google Analytics (GA) is one tool that can shed light on these aforementioned insights, and more. In fact, […]
Continue ReadingCelebrating Women-Owned Businesses in Pittsburgh
Shift Collaborative is proud to be a women-owned business in Pittsburgh. To celebrate International Women’s Day on March 8, we are sharing this list of 12 women-owned businesses in Pittsburgh that we love. Shop small, shop local, and support women-owned businesses in the ‘burgh!
Continue ReadingPhysical Distancing: Work Apart
This final post for this series applies our design expertise to inform how to create and collaborate over distance. We are students of good meetings and the creative process. Most design work begins with empathy for people and understanding their experience and circumstances.
Continue ReadingPhysical Distancing: Show Compassion
Everything is different. Many products are more relevant in a crisis and when people are social distancing/physical distancing. Even if you can continue to conduct business as usual, you must adjust your marketing strategy and your message while others’ lives are in turmoil.
Continue ReadingPhysical Distancing: Stay Safe
In a more normal state of affairs, businesses work hard to communicate core values to employees and customers. In this state of emergency, those values are simply being revealed and people are paying attention. Among the best things you can do is to show that your organization values the health and safety of employees and the needs of their families.
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