General

Creativity and collaboration are two of our favorite things at Shift (obviously). Also, creative problem solving and issue resolution are skills we use in both our work and in our kitchens.  For so many, the first place you learn to come up with an idea, collaborate on execution, and see a beautiful finished product is […]

This final post for this series applies our design expertise to inform how to create and collaborate over distance. We are students of good meetings and the creative process. Most design work begins with empathy for people and understanding their experience and circumstances.

Everything is different. Many products are more relevant in a crisis and when people are social distancing/physical distancing. Even if you can continue to conduct business as usual, you must adjust your marketing strategy and your message while others’ lives are in turmoil.

In a more normal state of affairs, businesses work hard to communicate core values to employees and customers. In this state of emergency, those values are simply being revealed and people are paying attention. Among the best things you can do is to show that your organization values the health and safety of employees and the needs of their families.