What to do now that Facebook won’t let you force people to like your page

Cynthia CloskeyGeneral

The folks at ShortStack — a service that helps you create apps and interesting things on Facebook Pages — have some excellent thoughts on what Facebook’s decision to ban fan-gating on Pages, and tips for how to adjust your Page. At ShortStack we have over 350,000 customers, all of whom are Facebook Page Admins. I’m always analyzing the data from … Read More

Cynthia CloskeyGeneral

Pictures + words = better social sharing

Cynthia CloskeyGeneral

You’ve seen them: pictures with words embedded in them, and words presented as images. They’re everywhere across the web. Some are memes, but more are quotes, advice, and inspirational sayings. Education is every day and everywhere, the only thing you have to pay is attention. – Tim Fargo #quote pic.twitter.com/OFX2FLwzuZ — Tim Fargo (@alphabetsuccess) June 9, 2014 People identify with quotes and jokes … Read More

Cynthia CloskeyGeneral

Cynthia CloskeyGeneral

How mobile is your website?

Cynthia CloskeyGeneral

Have you looked at your website on a smartphone or a tablet? How does it look? It might be that you can see the whole of your site, with the logo and all the home page images visible, all shrunk down to fit the little screen. And maybe when you see this, you think, “It’s all there. It’s fine!” But … Read More

Cynthia CloskeyGeneral

How to sell a yellow shirt

Cynthia CloskeyGeneral

Vanessa-German-Artist

What could be more boring than writing descriptions of articles of clothing for a catalog? After describing your fourteenth long-sleeved yellow shirt, you’d have to be tempted to write something wacky, anything at all that doesn’t involve percentage of cotton versus linen versus rayon, or buttons or the lack thereof. And if writing description after description is dull, reading them … Read More