Shift Collaborative
Working with fearless birds ready to make bold moves.
Audiences want valuable information that meets them where they are, and speaks to what they’re thinking about. One effective strategy for engaging with your audience is by creating and sharing useful, evergreen content.
Continue ReadingAs we approach the holiday season, the Shift team is taking a little time to share what brings us joy and makes us feel thankful — so many things, big and small. Sara Coffey I am thankful for my community in Pittsburgh, and the way they inspire and support me. Specifically the women around me who […]
Continue ReadingIf you’re uncomfortable in negotiating situations and don’t have a chance to take a course, you can get the critical basics from this concise article: “Basic Negotiating for Fun and Profit,” by Steve Pavlina.
Continue ReadingMaybe you’ve been told you’re not a special snowflake, but actually you are. You are a special snowflake. Each of us is special and unique. Each of our companies or organizations is unique, with a certain way we look at the world and our market and ourselves. But when the world looks at us, we rarely […]
Continue ReadingIf you sign up to have a box of groceries and matching recipes delivered to your house every week, what are you buying? Convenience and the chance to avoid grocery checkout lines? A fancy meal that you have to cook yourself? Or the experience of making something new?
Continue ReadingA few weekends ago, I presented a couple of sessions at PodCamp Pittsburgh 9. The first was Blogging 101, a novice-level session. Here’s a video of the session, plus the written notes I prepared ahead of time.
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