Shift Collaborative

Working with fearless birds ready to make bold moves.

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Breaking down “The Stress Monster”: why Propel’s new ad works

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Have you seen the ad “The Stress Monster“? Dr. Grant McCracken has written a nice analysis of how this ad works, and why it does a good job of promoting Propel Fitness Water: Stress Monster is dedicated the simple proposition that exercise makes stress go away. This is well established as an understanding in our […]

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Butler County Chamber eTuesday!: Maximizing the Internet

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This Tuesday, I’ll be participating in this worthy event: eTuesday! features informal networking, hors d’oeuvres compliments of Natili’s, a cash bar, business card exchange, musical entertainment by Tom Panei or Brian Sholes (compliments of Hagan Business Machines), and a special presentation of a related business topic. April’s business presentation will be “Maximizing The Internet”. I’ll […]

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Pittsburgh Geek Night 52

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Geek Night is a highly informal bimonthly gathering of people in the Pittsburgh high-tech industry. There is no dress code and no cover charge. Show up anytime after 5:00pm, and leave when you feel like it. When: Thursday, April 5, 2007, 5-9pm and later Where: The Church Brew Works at 3525 Liberty Ave in Lawrenceville […]

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Offline marketing for an online service: Mave

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I’m quoted in “Four CMU students draw businesses to market with free Web sites, domain names.” (David Templeton, Pittsburgh Post-Gazette), talking about Mave, a “cyberspace marketplace” created by four CMU students. There are a number of different approaches to the problem of connecting individuals and businesses on the web, of giving referrals and enabling trusting […]

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MIT Enterprise Forum of Pittsburgh presents “Bringing Intellectual Property to Market – the Right Path?… A Look at 4moms

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MIT Enterprise Forum of Pittsburgh presents “Bringing Intellectual Property to Market – the Right Path?…A Look at 4moms” Speaker Robert Daley, Co-Founder/CEO Thorley Industries Moderator Ginny Flavin Pribanic-Pres./CEO MedRespond Panelists Babs Carryer, Pres/CEO RemComm; Norm Goldberg, Sr. Assoc. ThoughtForm & Thomas Hotopp, Dir./Pres. Mine Safety Appliances Co. When should a startup company with significant intellectual […]

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BootCamp PGH

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Want to learn more about new media — blogging, podcasting, social networking, user generated content — but feel unsure how to start? BootCamp PGH is for you. BootCamp PGH is a free one-day, immersive “entry level” version of PodCamp. It is designed to educate students, small businesses and corporate communications professionals on the power and […]

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