EMC2 Nutrition has a great product: protein powder they’ve specially created to provide clients with high-quality protein, using all-natural ingredients.

To sell it, they wanted a website that would explain what the product is, why it’s better than competing products, and how to use it in a healthy diet — all in a fun and friendly way.

We wanted the design of the site to be simple and clear. And we wanted to create visual interest throughout, to convey the essence of the product and to connect with a healthy audience. We felt it was important to avoid clichéd images of muscle-bound weight lifters.

We worked with ace illustrator Rachel Sager to create fun, light-hearted images for the key pages of the site. Julie Long wrote wonderful copy that conveys all the key information about the product and its benefits, and does it in an approachable and appealing style that’s perfect for the audience.

The shopping cart handles payments online seamlessly and securely, and shipping information connects to online shipping rate calculators at UPS.com.