We’ve just redesigned the online gallery for our client Jean Compton. Jean deals in Americana, folk art, and antique dolls and toys, and her website is both a way to connect with clients and prospects and a showcase for the fascinating objects she finds.
We had created her original website a few years ago, and Jean wanted to keep the same overall look but create new liveliness on the home page of the site. We suggested using a slideshow that features images of items in the gallery along with Jean’s detailed and engaging descriptions.
We also thought we could streamline the underlying architecture of the gallery, using WordPress’s new custom post types. The new site achieves both these goals, making it both more appealing and easier to work with.
And it’s already having an impact! Jean sent us this note:
I put up a fabulous folk art cane yesterday before noon, and sold it before the end of the day! It was a piece I had featured in an ad in Maine Antique Digest, which sends people to the website. I had three inquiries yesterday in a matter of hours and sold the cane to the third person who contacted me.
I’m confident that the combination of great items, targeted advertising and a great website is really going to help my business.