My topic was how to develop a content strategy and use it in your communication, particularly your website and social networks but also throughout your internal and external communication.
As I so often do, I crammed a lot of information and a whirlwind hands-on exercise into too little time, but the folks who attended said they got a lot from the session all the same.
Here are my slides from the talk.
UPDATE: The slideshow has a slide for a messaging architecture example that isn’t part of the show. Here’s that example: Sample Message Strategy (Word doc).
Maybe the most useful part of my slideshow is the next-to-the-last slide, which gives the resources I used in putting the talk together. Here’s that info:
Content strategy credits:
Book: Content Strategy at Work
Presentation: Secrets of a Brand-Driven Content Strategy Workshop
Conversion funnel credits:
Post: “How to Create Better Content Using the Conversion Funnel Approach”
Super-great content strategy info:
Post: “Content Is All That Matters on the Web”
My session was in the Most Wanted Fine Art gallery in Garfield. The place was a little warm, but it was a great venue all the same, and what I could see of the art works there was quite neat. I’d recommend checking them out as well.