The amount of free samples and giveaways from the Natural Product Expo loaded us with lots of strange and wonderful treats. As an opportunity to challenge our Writing Team, we all took a product and found creative ways to write a product review. Have fun reading some of the interesting ways we decided to review some peculiar products. BRAD’s Veggie … Read More
PUMP Brand Refresh: Elevating a Storied Brand
At Shift Collaborative, we love creating brand identities because it’s a chance for our whole team to get together and contribute to something meaningful that will be visible in our community. We were especially eager to work on a new brand identity for the Pittsburgh Urban Magnet Project, or PUMP as it is known to most in the Pittsburgh community. … Read More
Visual Best Practices For Presentations
by Therese Joseph, Shift PR Fellow So you’ve been working on this project. It’s practically consuming your life. At least, it seems that way sometimes. Luckily, you are near the end, and you are so relieved until you realize this means you need to create a presentation. Suddenly, panic ensues. There’s so many questions to consider. What colors do you … Read More
Food Psychology: Details can Alter Taste Perception
by Shift Fellow, Justina Eng When we enjoy a nice meal at a fancy restaurant, it isn’t just the food that makes it “fancy”— the candlelit ambience, crisp white linen, shiny silverware, thick ceramic plates, and elegant glassware not only enhance and heighten your restaurant experience, but also the taste of your dish. These seemingly insignificant details play an important … Read More