No need for ice breakers, you have data! Getting to know your audience using Google Analytics

Kelly CurrieGeneral, Market Research, Measurement

A well-developed, user-centric strategy leans on data. With the right tracking in place, information on the demographics of people visiting your site, how they find it, and what they do while on your website is powerful information.  Google Analytics (GA) is one tool that can shed light on these aforementioned insights, and more. In fact, GA provides so much information … Read More

Measure ROI with Website Analytics

Sarah MayerMarketing Strategy, Measurement

google-analytics-logo

More so, organizations need to have control of their website to make frequent content updates and analytics installed to measure those efforts. Tools like Google Analytics have revolutionized monitoring what is happening on your website.