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Measurement

Google Analytics 4: What Website Owners Need to Know

by Larissa Gula, November 13, 2022

worker uses google analytics on their laptop

Google Analytics 4 (GA4) enables you to measure traffic and engagement across your websites and apps. As of June 30, 2023 Universal Google Analytics will be sunset.

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No need for ice breakers, you have data! Getting to know your audience using Google Analytics

by Kelly Currie, May 10, 2021

A well-developed, user-centric strategy leans on data. With the right tracking in place, information on the demographics of people visiting your site, how they find it, and what they do while on your website is powerful information.  Google Analytics (GA) is one tool that can shed light on these aforementioned insights, and more. In fact, […]

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Measure ROI with Website Analytics

by Sarah Mayer, February 10, 2013

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More so, organizations need to have control of their website to make frequent content updates and analytics installed to measure those efforts. Tools like Google Analytics have revolutionized monitoring what is happening on your website.

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