Google Analytics 4 (GA4) enables you to measure traffic and engagement across your websites and apps. As of June 30, 2023 Universal Google Analytics will be sunset.
Continue Readingby Larissa Gula,
Measurement
Google Analytics 4: What Website Owners Need to Know
No need for ice breakers, you have data! Getting to know your audience using Google Analytics
A well-developed, user-centric strategy leans on data. With the right tracking in place, information on the demographics of people visiting your site, how they find it, and what they do while on your website is powerful information. Google Analytics (GA) is one tool that can shed light on these aforementioned insights, and more. In fact, […]
Continue ReadingMeasure ROI with Website Analytics
More so, organizations need to have control of their website to make frequent content updates and analytics installed to measure those efforts. Tools like Google Analytics have revolutionized monitoring what is happening on your website.
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