How do you persuade people to rethink something that is deeply embedded in their lives — so embedded that daily life would be radically different without it? With the Straw Forward project, we encouraged conversation about a nuanced issue.
A virtuous PR path for the country’s first restaurant incubator Since we started working with Smallman Galley just over a year ago (has it really been an entire year?!), we’ve been on an adventure to collaborate with the owners, the chefs, and the bar-program manager to bring their passions to life: four aspiring chefs in four separate kitchens — with … Read More
by Therese Joseph, Shift PR Fellow Yesterday, on November 2, the Pittsburgh Tribune-Review distributed its Sunday paper, as per usual. However, unlike its usual paper, this edition contained a two-page, cover-spread story, the longest in the paper’s memory, on the behind the scenes making of Franksgiving, the Film Factory winning screenplay produced by Steeltown Entertainment Project. Anyone who’s attempted to … Read More
by Therese Joseph, Shift PR Fellow Public relations professionals have to acquire many skills to manage the public image of their clients including a solid media pitching process. The most successful PR professionals most often acquire and perfect these skills through an apprenticeship model. While this model of learning helps PR professionals to learn their skills without ruining a client’s … Read More