I’ll be speaking next Thursday to the Pittsburgh chapter of the IABC (International Association of Business Communicators). My topic is “Selling Social Media to Your Boss,” an update of the presentation I gave last October at PodCamp Pittsburgh 4.

You know social media is a great tool for marketing, customer feedback and developing valuable communities. Your boss thinks it’s a waste of resources, or even a danger to the organization. How should you make your case?

In this session, Cynthia Closkey of Big Big Design will discuss what managers and top-level executives need to know about social media and online networking, highlight resources for finding examples and statistics that carry weight and show you a simple plan for helping your organization move ahead.

The event is open to the public, held in downtown Pittsburgh from 7:30 to 9:30 on Thursday, January 21, 2010. Registration information and other details are here. I hope you can join us.