Nonprofits and the real-time web

Cynthia CloskeyGeneral

What impacts are right around the corner?
Organizations that choose to do so are already able to run circles around the web using these real-time technologies. I expect that some will do so and many will not. It will be like the difference between organizations that developed an effective web or email presence early vs. those that did not.

“If organizations want to be relevant and effective, they will need to incorporate some elements of real-time information delivery into their work flow. Be that pushing real-time updates out to their websites and supporters, consuming updates on breaking news in their sector in real time, or collaborating remotely in real time. Using only the parts of the web that you must refresh for updates, when you remember to do so, be they email or web pages, will soon feel like putting your ear up to a tin can with a string connecting it to some other tin can far away.

“I don’t mean to say that everything will be real time and you must always live in that flow, but I do believe it’s fast becoming an essential form of engagement. Not just because everyone is doing it, either, but because it’s really very useful.”

Excerpt from an interview with ReadWriteWeb’s Marshall Kirkpatrick about their “report on the real-time Web and how real time impacts the world of nonprofit organizations.” Lots of great information in the interview and in the report — not only for nonprofits but also for small business and independent professionals.

I’ll be writing more about the real-time web in the next few weeks. Stay tuned.