The folks at ShortStack — a service that helps you create apps and interesting things on Facebook Pages — have some excellent thoughts on what Facebook’s decision to ban fan-gating on Pages, and tips for how to adjust your Page.
At ShortStack we have over 350,000 customers, all of whom are Facebook Page Admins. I’m always analyzing the data from our platform, and in recent months I’ve seen (and supported) a shift away from like-gating. In May we released an eBook titled Why Every Business Should Stop Obsessing Over Facebook Likes that has been well-received. We’ve also redesigned the entire ShortStack platform to allow marketers to build Campaigns that can achieve their goals independent from like-gating. Our recommended best practice is that businesses should be collecting actionable and valuable data such as emails, customer feedback…anything that is critical to their goals. If the customer wants to like your Page as well, that’s great, just don’t force them to.
Read the full post: “Facebook Bans Like-Gating: Here’s What Marketers Can Do.”
Photo credit: Denis Dervisevic on Flickr