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content strategy

Why be social?

by Cynthia Closkey, November 15, 2013

I spoke on a panel for Leadership Butler County today, talking about social media. This is a great panel every year, with Joe Taylor of Armstrong and Keith Graham of the Butler Eagle each talking about their respective media. You can download my presentation as a Keynote file or a PDF with presenter notes. Feel […]

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Find Your Voice: A Content Management Workshop

by Cynthia Closkey, August 10, 2013

Yesterday I spoke at the Steel City Solutions Conference, an all-day conference for nonprofits held by HandsOn Tech and Pittsburgh Cares.

My topic was how to develop a content strategy and use it in your communication, particularly your website and social networks but also throughout your internal and external communication.

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Finding Your Voice: Post Workshop Materials

by Cynthia Closkey, April 19, 2013

Vine of cardsorting exercise courtesy E.Louis Larson What a lot of good discussion and hands-on work we had at the Finding Your Voice: A Social Media Content Development Workshop, hosted by HandsOn Tech, part of Pittsburgh Cares, and Google Pittsburgh. I hope you found the presentation and the card sorting exercise helpful, and I hope […]

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Finding Your Voice: A Social Media Content Development Workshop

by Cynthia Closkey, April 15, 2013

east-end-cooperative-ministry-building

Are you a registered Pittsburgh nonprofit that wants to connect your mission with your audience through social media?  Do you want to engage on Twitter or Facebook, but you’re not quite sure what to say? Join Big Big Design’s own Cynthia Closkey for a content development workshop hosted by HandsOn Tech Pittsburgh and Google Pittsburgh.  HandsOn […]

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Write what you know and share who you are: simple content strategy for small business

by Cynthia Closkey, August 14, 2012

Not sure what to write about in your blog, newsletter, Facebook post, tweet? Here’s a short article packed with great ideas for distinctive content that will be useful for your customers, clients, or constituencies: “Content Generation Strategies for Small Businesses” by Ekaterina Walter on AMEX Open Forum.

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