Paid Search: Tools for Finding the Right Keywords

Kelly CurrieMarket Research, Marketing Strategy, PPC

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Heading into the holiday season online visibility is top of mind for store owners. Consumers will be doing their gift buying mostly online this year, so being in tune with user search behavior can make a big impact for a paid search campaign. Here are some recommended tools to help get you aligned for success!

Measure ROI with Website Analytics

Sarah MayerMarketing Strategy, Measurement

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More so, organizations need to have control of their website to make frequent content updates and analytics installed to measure those efforts. Tools like Google Analytics have revolutionized monitoring what is happening on your website.