“Always take a personal approach,” and other great advice for using Facebook

“Facebook demands consideration from nearly everyone, because choosing to stay off it means stepping away from the social sharing and conversation of 800+ million people. Yet choosing to play the game as an author or marketer—and use Facebook as a means to an end—can spell immediate failure if your friends and followers feel used.” E-media guru Jane Friedman summarizes five … Read More

FAQ: Should my organization create a Facebook Page or Facebook Group?

Q: I’m on the leadership team of a nonprofit, and we want to use Facebook to connect with potential donors and volunteers. Should we create a Page or a Group? A: If you’re creating the official presence of an entity on Facebook — whether an organization or a business — you should create a Page. Here’s how Facebook describes the … Read More