Data Highlighter Feature – Google Webmaster Tools

If you’ve searched a site recently on Google, you may have noticed information about events or services appear to the right of your primary search results, or in expanded search results.  These are Google snippets, and they are created by setting structured data in Google Webmaster tools.  Google has simplified the process of creating snippets with their point-and-click tool, Data Highlighter. … Read More

Be a Favorite Place on Google

We received Big Big Design’s “Favorite Place on Google” sticker today, and I’m geekily excited. The sticker is a window decal with a barcode that points to our business listing on Google and Google Maps. A person with a camera phone can scan the barcode to see our listing, including information we post there — hours, coupons and specials, reviews … Read More

Google’s interest-based advertising: what it means for advertisers

I wrote yesterday about what Google’s Interest-Based Advertising will mean for web users, particularly as regards the ads people will see, the information that will be collected, and the privacy implications. But what does it mean for advertisers? AdWords Help includes a few help questions and answers about interest-based advertising, to help advertisers get up to speed. Here’s the key … Read More

Four steps for turning website visitors into customers

Have a lot of visitors to your website? Great! Do you know how many of those site visitors go on to buy your products or services? No? That’s not great. Of course the number of people visiting your site is important, but the number of people taking action based on what they find on your site probably is more closely … Read More

Get on the map

Flower shop on Google Maps originally uploaded by Larsz If your business or organization focuses on local clients and customers, the most effective way to make sure they find you on the Web is to get listed on online map services, like Google Maps, MapQuest, and MSN Live Search. These free business listings are an easy way to get your … Read More

Becoming excellent = becoming “Googley”

Google User Experience – Ten Principles to Make Things “Googley”: Focus on people: their lives, their work, their dreams. Every millisecond counts. Simplicity is powerful. Engage beginners and attract experts. Dare to innovate. Design for the world. Plan for today’s and tomorrow’s business. Delight the eye without distracting the mind. Be worthy of people’s trust. Add a human touch. This … Read More