Marketing Shifted. Now what…

Sarah MayerCommunications, Marketing Strategy

Due to the emergence of digital media (i.e. social media, blogging, video, online reviews, etc) marketing is shifting almost daily. Traditional marketing channels have gone digital.  Buying has gone social.  Experiences with new and current customers are happening online first before the real-world.  As a business, organization or professional it’s important to take a thoughtful look at the best way … Read More

The Right Marketing Mix

Sarah MayerMarketing Strategy

One of the hardest thing for companies to figure out is what amount of resources to devote to which marketing channels – what is the right marketing mix?