With the impending demise of Google Reader, I decided it was time to check my personal blog syndication setup to make sure my posts were being pushed to my favorite social media outlets.
Continue Readingby Cynthia Closkey,
Blog Syndication Refresher
Buying online success
Seth Godin looks at retail promotion in the real world and online (“Powerful (and powerless) merchants“) and says that promotion techniques that we have become used to in offline retail don’t transfer well online. When we shop in the real world, we take it for granted that end caps and promotions and speed tables and […]
Continue ReadingResults versus hype: can small businesses realize value from social media?
An article in the Wall Street Journal last week (“Entrepreneurs Question Value of Social Media,” Sarah E. Needleman, WSJ 3/15/2010) said that a recent study showed that small firms were having mixed results in their use of social media. In and among the survey results, the article gives several examples of companies seeing a positive […]
Continue ReadingHandling negative chatter on Twitter
Short and clear report from the Wall Street Journal on how companies can and should react when they notice negative posts on Twitter, and on blogs and other social media. Here are what I see to be the key points:
Continue ReadingThe 6 Types of Social Media Sites
In introducing social media sites and tools to business people, I’ve found it helpful to group sites into categories based on what they do best and how a business or organization might find them useful. Here are the categories I use, and the strengths I see in each: Blogs and podcasts primarily value passion and […]
Continue Reading20 Presence Management Chores *for Business* You COULD Do Every Day
A few weeks back, new media marketer extraordinaire Chris Brogan shared ideas and suggestions for maintaining a personal presence online. (“19 Presence Management Chores You COULD Do Every Day“) The list is dense and ambitious, but the time you put into this kind of effort pays off. If you’re charged with maintaining the social media […]
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