by Therese Joseph, Shift PR Fellow In this digital age, technology is advancing at a dizzying speeds. If you own a business, it is practically mandatory that you have a website. Not having a website could hurt the success of your business. But having a website that is not meeting the needs of your users is a mistake that can … Read More
Website Design PT2: You Have Users
by Therese Joseph, Shift PR Fellow When attempting to understand the choices and motives of your online audience, there is one essential fact you must know. You can call them your audience, your customers, your clients, or your whatever. It doesn’t matter. What matters is that you understand that they are much more than these labels convey. When they are … Read More
How Google’s newest search ranking algorithm puts the focus on quality user experiences
This excellent video by SEOmoz explains, in everyday terms, how Google changed the way it ranks websites for search results, and how this affects your web strategy. View original post and transcript: How Google’s Panda Update Changed SEO Best Practices Forever – Whiteboard Friday I am a big fan of this new ranking philosophy and strategy, because it puts the … Read More