Web Design PT3: Learning from Your Mistakes

by Therese Joseph, Shift PR Fellow In this digital age, technology is advancing at a dizzying speeds.  If you own a business, it is practically mandatory that you have a website.  Not having a website could hurt the success of your business.  But having a website that is not meeting the needs of your users is a mistake that can … Read More

Website Design PT2: You Have Users

by Therese Joseph, Shift PR Fellow When attempting to understand the choices and motives of your online audience, there is one essential fact you must know.  You can call them your audience, your customers, your clients, or your whatever.  It doesn’t matter.  What matters is that you understand that they are much more than these labels convey.  When they are … Read More