What’s the value of social media?

Today I spoke on a panel* on the topic of Media, for the current Leadership Butler County class. On the panel with me were Joe Taylor of ARMSTRONG, Scott Briggs of the Butler County Radio Network, and Keith Graham of the Butler Eagle, each representing their business and, to some extent, their media (television, radio, and print news respectively).

My brief was to represent “New Media” — kind of a big area. I decided to focus on three questions that people often ask me about social media and online networks:

  • Who has time for social media?
  • Which should my company/organization be on: Facebook or Twitter?
  • What is the ROI of social media?

Here are the slides that accompanied my talk.

* Yes, another one! This month has been crazy with panel presentations. (back)