Shift Collaborative

Working with fearless birds ready to make bold moves.

Cynthia Closkey

“Find your niche”: Thoughts from the Pittsburgh Women Bloggers panel

by ,

Back in June, I spoke on a panel of Pittsburgh-based women bloggers put together by NAWBO of Greater Pittsburgh (National Association of Women Business Owners). The panel included a great mix of savvy women: R’Chelle Mullins of Creatively Yours by Ro Media and fashion stylist Suzanne Mauro Mercedes Howze, the Movie Scene Queen Heather Hopson […]

Continue Reading

The joys of not always being on-message in your blog

by ,

Jenna McGuiggan at The Word Cellar shares a sweet and thoughtful post about how blogging can be surprisingly loaded.

Continue Reading

What to do now that Facebook won’t let you force people to like your page

by ,

The folks at ShortStack — a service that helps you create apps and interesting things on Facebook Pages — have some excellent thoughts on what Facebook’s decision to ban fan-gating on Pages, and tips for how to adjust your Page. At ShortStack we have over 350,000 customers, all of whom are Facebook Page Admins. I’m […]

Continue Reading

Cynthia on AwesomeCast 212: “Commercial Weeds”

by ,

Please enjoy another fast-paced and super-informative episode of AwesomeCast with Cynthia joining the panel: Topics include: An app that can help you with your to-do list; Timeful. – 2:40 A roku built right into a TV. – 5:15 The WWE Supercard app. – 10:20 The Ice Bucket Challenge for ALS. – 15:15 A replacement for […]

Continue Reading

Worth reading: “The Anatomy of a Perfect Blog Post”

by ,

No doubt I could list way more than seven elements from perfect blog posts, but these seven seem to cover all the most important bases. Headline: the 6 words that count most Storytelling hook Fewer characters per line at first Featured image Subheads for scanning Content and the 1,500-word sweet spot Soundbites for sharing Interesting […]

Continue Reading

Pictures + words = better social sharing

by ,

You’ve seen them: pictures with words embedded in them, and words presented as images. They’re everywhere across the web. Some are memes, but more are quotes, advice, and inspirational sayings. Education is every day and everywhere, the only thing you have to pay is attention. – Tim Fargo #quote pic.twitter.com/OFX2FLwzuZ — Tim Fargo (@alphabetsuccess) June 9, 2014 People […]

Continue Reading