Brands are seeking to connect with their audiences beyond the purely transactional interaction of sale. They want a relationship. And what do their audiences want? Valuable information that meets them where they are, and speaks to what they’re thinking about. One effective strategy for engaging with your audience is by creating and sharing useful, evergreen content about your brand. Enter: ... Read More
Would “social marketing” blogs be better if readers could only comment on them within their existing networks? I’m going to try it.