Shift Collaborative
Working with fearless birds ready to make bold moves.
Have a lot of visitors to your website? Great! Let’s chat about site conversion. Do you know how many of those site visitors go on to buy your products or services? No? That’s not great. While the number of people visiting your site is important, the number of people taking action based on what they […]
Continue ReadingTaylor Swift is not just a global pop icon; she is a marketing mastermind. What if we told you none of it was accidental? Her ability to break the Internet, engage with her audience, and define relevance in an ever-changing industry is nothing short of remarkable. We know it all too well. Here are 13 Taylor Swift-inspired marketing lessons.
Continue ReadingNonprofit marketers do more with less, so every tip for improving or streamlining processes helps. Learn about five tools that every marketer should consider.
Continue ReadingPersonalized marketing is a useful marketing strategy that effectively uses data to create tailored user experiences on various channels. The concept of personalized marketing is not new, but it is changing marketing to improve the customer experience and making businesses more profitable.
Continue ReadingYou might be thinking “sustainable marketing” — that’s an oxymoron. It seems unlikely that sustainability and marketing can coexist. Product companies use marketing to coax consumers to buy the things they make, and then the companies make more things, and consumers buy the things again. And so the cycle continues, and it doesn’t typically involve […]
Continue ReadingHeading into the holiday season online visibility is top of mind for store owners. Consumers will be doing their gift buying mostly online this year, so being in tune with user search behavior can make a big impact for a paid search campaign. Here are some recommended tools to help get you aligned for success!
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