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Anatomy of a successful viral video

by Cynthia Closkey, March 29, 2013

Lori Culwell lays out the smart things Chicago Music Exchange did to capture success from their excellent video, “100 Riffs (A Brief History of Rock and Roll).” Check out her post here: “Viral Video Success! Chicago Music Exchange” and enjoy the video. 

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How to deal with negative comments on the web

by Cynthia Closkey, January 21, 2013

YouTube hero Vi Hart explains how to see negative comments on the web in a new light. Aimed mainly at video creators but useful for anyone who create anything online.

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“What’s it for?” – the value of use cases

by Cynthia Closkey, July 13, 2011

There are two reasons to articulate your use case. First, it helps your staff, your designers, your marketers and your sales force get on the same page about what they’re building and growing. And second, it might be unrealistic. You might be hoping for a market that’s far bigger than it is, or to solve […]

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Secret weapon that’s no longer secret: Blogging for business

by Cynthia Closkey, May 31, 2008

The excellent blog of SmallFuel Marketing is full of great information about how to do better marketing for small business. But iif you don’t have time to read through the whole site, you can at least check out this article on the whys and hows of small business blogging: The big picture of blogging for […]

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Handmade and digital

by Cynthia Closkey, May 2, 2008

Inspiring and original design: “26 Hand Drawn Websites” listed by inspiredology.com. Obvious applications: a personal blog, a school or daycare site, an artist’s gallery, an architect’s portfolio. Less obvious applications: a business marketing to a young or jaded audience, a venture capitalist (back of the envelope calculations or napkin note-taking), any business not automatically thought […]

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Good Stuff Elsewhere: Interview with Ivan Chermayeff

by Cynthia Closkey, June 20, 2007

Over at designboom, there’s a brief but insightful interview with Ivan Chermayeff, a designer who helped create the NBC peacock logo, among may other famous symbols. could you describe your style as a good friend of yours might? it’s not really as easy as that because design is a service, you do what people need, […]

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