Anatomy of a successful viral video

Cynthia CloskeyQuick links

Lori Culwell lays out the smart things Chicago Music Exchange did to capture success from their excellent video, “100 Riffs (A Brief History of Rock and Roll).” Check out her post here: “Viral Video Success! Chicago Music Exchange” and enjoy the video. 

“What’s it for?” – the value of use cases

Cynthia CloskeyQuick links

There are two reasons to articulate your use case. First, it helps your staff, your designers, your marketers and your sales force get on the same page about what they’re building and growing. And second, it might be unrealistic. You might be hoping for a market that’s far bigger than it is, or to solve a problem that’s too easy … Read More

Secret weapon that’s no longer secret: Blogging for business

Cynthia CloskeyQuick links

The excellent blog of SmallFuel Marketing is full of great information about how to do better marketing for small business. But iif you don’t have time to read through the whole site, you can at least check out this article on the whys and hows of small business blogging: The big picture of blogging for business goes something like this. … Read More

Handmade and digital

Cynthia CloskeyQuick links

Inspiring and original design: “26 Hand Drawn Websites” listed by inspiredology.com. Obvious applications: a personal blog, a school or daycare site, an artist’s gallery, an architect’s portfolio. Less obvious applications: a business marketing to a young or jaded audience, a venture capitalist (back of the envelope calculations or napkin note-taking), any business not automatically thought of as creative. (Link via … Read More

Good Stuff Elsewhere: Interview with Ivan Chermayeff

Cynthia CloskeyQuick links

Over at designboom, there’s a brief but insightful interview with Ivan Chermayeff, a designer who helped create the NBC peacock logo, among may other famous symbols. could you describe your style as a good friend of yours might? it’s not really as easy as that because design is a service, you do what people need, not necessarily what they like … Read More

Robbin Steif No Longer Using Blogbeat

Cynthia CloskeyQuick links

Over at Increasing your website’s conversion rate, Robbin Steif writes consistently useful and interesting posts about figuring out how people are finding your site and what they’re doing when they get there, and about making your website effective. Today she tells us why she’ll no longer be using Blogbeat, a service that tracks which searches people use to find a … Read More

Pittsburgh Is #7 on Wired Magazine’s “10 Top Tech Towns”

Cynthia CloskeyQuick links

It’s a pretty unscientific ranking, but any list that puts Pittsburgh above Boston, New York City, and Washington D.C. is going to turn heads around here. “10 Top Tech Towns” in Wired Magazine, January 2007. (Thanks to Sri Bala for pointing out the article.)

What’s Going On: Pittsburgh Business Calendar

Cynthia CloskeyQuick links

It’s already been featured as One of the 10 Most Helpful Pittsburgh Web Sites, but I found out about it only recently and I bet a lot of other local business people have yet to hear of it: The Pittsburgh Business Calendar. Listing an event is free, and you can receive the upcoming week’s events by email.

No “monologues delivered in the presence of witnesses”: Great corporate blogging

Cynthia CloskeyQuick links

SCOUT Corporate Blogging offers 10 excellent tips for corporate bloggers, key among them being to conduct good “Blogging Relations”: Blogger Relations is what blogging is all about…starting and maintaining a conversation. Unlike Public Relations or media relations where you are trying to pitch your story, with Blogger Relations you initiate and participate in ongoing discussions with other bloggers and your … Read More

Straight from the Customer’s Mouth: How Customer Testimonials Can Win Sales

Cynthia CloskeyQuick links

From Startup Journal: “Winning Sales Through Customer Testimonials” by Sarah Needleman. Mr. Welsh recruited one of Expensewatch’s first customers, a director of finance at a Texas manufacturer, who had sent a complimentary email about its products. The executive presented a 20-minute speech, accompanied by an online demo Expensewatch created. About 75 participants called in. The conference calls are now done … Read More