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Good Stuff Elsewhere: Interview with Ivan Chermayeff

by Cynthia Closkey, June 20, 2007

Over at designboom, there’s a brief but insightful interview with Ivan Chermayeff, a designer who helped create the NBC peacock logo, among may other famous symbols. could you describe your style as a good friend of yours might? it’s not really as easy as that because design is a service, you do what people need, […]

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Robbin Steif No Longer Using Blogbeat

by Cynthia Closkey, February 16, 2007

Over at Increasing your website’s conversion rate, Robbin Steif writes consistently useful and interesting posts about figuring out how people are finding your site and what they’re doing when they get there, and about making your website effective. Today she tells us why she’ll no longer be using Blogbeat, a service that tracks which searches […]

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Pittsburgh Is #7 on Wired Magazine’s “10 Top Tech Towns”

by Cynthia Closkey, January 5, 2007

It’s a pretty unscientific ranking, but any list that puts Pittsburgh above Boston, New York City, and Washington D.C. is going to turn heads around here. “10 Top Tech Towns” in Wired Magazine, January 2007. (Thanks to Sri Bala for pointing out the article.)

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What’s Going On: Pittsburgh Business Calendar

by Cynthia Closkey, October 7, 2006

It’s already been featured as One of the 10 Most Helpful Pittsburgh Web Sites, but I found out about it only recently and I bet a lot of other local business people have yet to hear of it: The Pittsburgh Business Calendar. Listing an event is free, and you can receive the upcoming week’s events […]

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No “monologues delivered in the presence of witnesses”: Great corporate blogging

by Cynthia Closkey, March 21, 2006

SCOUT Corporate Blogging offers 10 excellent tips for corporate bloggers, key among them being to conduct good “Blogging Relations”: Blogger Relations is what blogging is all about…starting and maintaining a conversation. Unlike Public Relations or media relations where you are trying to pitch your story, with Blogger Relations you initiate and participate in ongoing discussions […]

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Straight from the Customer’s Mouth: How Customer Testimonials Can Win Sales

by Cynthia Closkey, February 6, 2006

From Startup Journal: “Winning Sales Through Customer Testimonials” by Sarah Needleman. Mr. Welsh recruited one of Expensewatch’s first customers, a director of finance at a Texas manufacturer, who had sent a complimentary email about its products. The executive presented a 20-minute speech, accompanied by an online demo Expensewatch created. About 75 participants called in. The […]

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