A virtuous PR path for the country’s first restaurant incubator Since we started working with Smallman Galley just over a year ago (has it really been an entire year?!), we’ve been on an adventure to collaborate with the owners, the chefs, and the bar-program manager to bring their passions to life: four aspiring chefs in […]
Continue ReadingSmall business
From Local Attention to National Acclaim for Smallman Galley
Write what you know and share who you are: simple content strategy for small business
Not sure what to write about in your blog, newsletter, Facebook post, tweet? Here’s a short article packed with great ideas for distinctive content that will be useful for your customers, clients, or constituencies: “Content Generation Strategies for Small Businesses” by Ekaterina Walter on AMEX Open Forum.
Continue ReadingOnline shoppers shopping smaller
“Giant e-commerce companies like Amazon are acting increasingly like their big-box brethren as they extinguish small competitors with discounted prices, free shipping and easy-to-use apps. Big online retailers had a 19 percent jump in revenue over the holidays versus 2010, while at smaller online retailers growth was just 7 percent. “The little sites are fighting […]
Continue Reading15 Minute Social Media for Business
I spoke today with the Slippery Rock Business Association about social media and how they could use it to build business. Here’s the slideshow I used as a framework: 15 Minute Social Media for Business View more presentations from Big Big Design. Key questions you might ask 1. Where can social media make the greatest […]
Continue ReadingBe a Favorite Place on Google
We received Big Big Design’s “Favorite Place on Google” sticker today, and I’m geekily excited. The sticker is a window decal with a barcode that points to our business listing on Google and Google Maps. A person with a camera phone can scan the barcode to see our listing, including information we post there — […]
Continue Reading20 Presence Management Chores *for Business* You COULD Do Every Day
Photo credit: enviziondotnet A few weeks back, new media marketer extraordinaire Chris Brogan shared ideas and suggestions for maintaining a personal presence online. (“19 Presence Management Chores You COULD Do Every Day“) The list is dense and ambitious, but the time you put into this kind of effort pays off. If you’re charged with maintaining […]
Continue Reading
