From Local Attention to National Acclaim for Smallman Galley

Shift CollaborativeCommunications, Media Relations, Shift News

A virtuous PR path for the country’s first restaurant incubator Since we started working with Smallman Galley just over a year ago (has it really been an entire year?!), we’ve been on an adventure to collaborate with the owners, the chefs, and the bar-program manager to bring their passions to life: four aspiring chefs in four separate kitchens — with … Read More

Cynthia CloskeyGeneral

15 Minute Social Media for Business

Cynthia CloskeyGeneral

I spoke today with the Slippery Rock Business Association about social media and how they could use it to build business. Here’s the slideshow I used as a framework: 15 Minute Social Media for Business View more presentations from Big Big Design. Key questions you might ask 1. Where can social media make the greatest impact for your business? 2. … Read More

Be a Favorite Place on Google

Cynthia CloskeyGeneral

We received Big Big Design’s “Favorite Place on Google” sticker today, and I’m geekily excited. The sticker is a window decal with a barcode that points to our business listing on Google and Google Maps. A person with a camera phone can scan the barcode to see our listing, including information we post there — hours, coupons and specials, reviews … Read More

20 Presence Management Chores *for Business* You COULD Do Every Day

Cynthia CloskeyGeneral

Photo credit: enviziondotnet A few weeks back, new media marketer extraordinaire Chris Brogan shared ideas and suggestions for maintaining a personal presence online. (“19 Presence Management Chores You COULD Do Every Day“) The list is dense and ambitious, but the time you put into this kind of effort pays off. If you’re charged with maintaining the social media presence of … Read More

Get on the map

Cynthia CloskeyGeneral

Flower shop on Google Maps originally uploaded by Larsz If your business or organization focuses on local clients and customers, the most effective way to make sure they find you on the Web is to get listed on online map services, like Google Maps, MapQuest, and MSN Live Search. These free business listings are an easy way to get your … Read More

Secret weapon that’s no longer secret: Blogging for business

Cynthia CloskeyQuick links

The excellent blog of SmallFuel Marketing is full of great information about how to do better marketing for small business. But iif you don’t have time to read through the whole site, you can at least check out this article on the whys and hows of small business blogging: The big picture of blogging for business goes something like this. … Read More

Mayday! The benefits of asking for help

Cynthia CloskeyGeneral

Asking for help and incorporating what other can do for you will make you more productive, but will also open up perspectives and points of view that you might not have possessed previously. Asking for help also creates an obligation for you to return the favor or at least be available to help others. This creates a sense of shared … Read More