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social media

Follow Me: How to Use Social Networks to Build Visibility & Drive Sales

by Cynthia Closkey, November 18, 2010

Today I’ll be speaking on a panel at the 5th Annual Business Technology Conference, organized by the Small Business Development Center at Duquesne University. Our moderator will be Betsy Benson, Publisher and Vice President of Pittsburgh Magazine, and sharing the panel with me will be the delightful Victoria Dilliott, owner of Affogato Coffee Bar. Our […]

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Privacy, social networks, and our online selves

by Cynthia Closkey, July 25, 2010

Two interesting discussions of personal privacy and online social networks. First, this article about the permanence of online information and its implications for an individual’s reputation: “The Web Means the End of Forgetting,” by Jeffrey Rosen, New York Times Magazine. We’ve known for years that the Web allows for unprecedented voyeurism, exhibitionism and inadvertent indiscretion, […]

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How to simplify your privacy on Facebook (and everywhere else on the web)

by Cynthia Closkey, May 13, 2010

Yesterday the New York Times made a noble attempt to map Facebook’s new, super-complicated privacy settings, via a few well-designed graphics and an accompanying article (“The Price of Facebook Privacy? Start Clicking,” by Nick Bilton, 5/12/2010). The new opt-out settings certainly are complex. Facebook users who hope to make their personal information private should be […]

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Results versus hype: can small businesses realize value from social media?

by Cynthia Closkey, March 22, 2010

An article in the Wall Street Journal last week (“Entrepreneurs Question Value of Social Media,” Sarah E. Needleman, WSJ 3/15/2010) said that a recent study showed that small firms were having mixed results in their use of social media. In and among the survey results, the article gives several examples of companies seeing a positive […]

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Handling negative chatter on Twitter

by Cynthia Closkey, December 2, 2009

Short and clear report from the Wall Street Journal on how companies can and should react when they notice negative posts on Twitter, and on blogs and other social media. Here are what I see to be the key points:

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Social media, diversity, and human resources: a lively mix

by Cynthia Closkey, October 23, 2009

Yesterday I was a panelist for two sessions on social media at the WPDI Diversity and Inclusiveness Conference. The focal point of our discussion was human resources issues: how can social media tools can help recruit and engage great employees, and what issues social media creates regarding HR management. But as always, we also spent […]

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