Evergreen, authentic content to improve audience engagement

Kelly CurrieBranding, Communications, Content Marketing, Social media

Brands are seeking to connect with their audiences beyond the purely transactional interaction of sale. They want a relationship. And what do their audiences want? Valuable information that meets them where they are, and speaks to what they’re thinking about. One effective strategy for engaging with your audience is by creating and sharing useful, evergreen content about your brand. Enter: ... Read More

PUMP Brand Refresh: Elevating a Storied Brand

Shift CollaborativeBranding, Communications, Design, Market Research

PUMP logo

At Shift Collaborative, we love creating brand identities because it’s a chance for our whole team to get together and contribute to something meaningful that will be visible in our community. We were especially eager to work on a new brand identity for the Pittsburgh Urban Magnet Project, or PUMP as it is known to most in the Pittsburgh community. … Read More

We Are Brands

Shift CollaborativeBranding, Design

Someone forged my signature three weeks ago. They stole my credit card. This is the second time in three years I’ve had a security breach. Those thieves’ forged my John Hancock, and now I have no faith in my ink mark. Think how easy it was for someone else to sign my name. Humans have been signing things since they could pick … Read More

Visual Best Practices For Presentations

Shift CollaborativeBranding, Design, Market Research

Visual_Best_Practices

by Therese Joseph, Shift PR Fellow So you’ve been working on this project. It’s practically consuming your life. At least, it seems that way sometimes. Luckily, you are near the end, and you are so relieved until you realize this means you need to create a presentation. Suddenly, panic ensues. There’s so many questions to consider. What colors do you … Read More