PUMP Brand Refresh: Elevating a Storied Brand

Andrew GordonBranding, Communications, Design, Market Research

PUMP logo

At Shift Collaborative, we love creating brand identities because it’s a chance for our whole team to get together and contribute to something meaningful that will be visible in our community. We were especially eager to work on a new brand identity for the Pittsburgh Urban Magnet Project, or PUMP as it is known to most in the Pittsburgh community. … Read More

We Are Brands

Eric SlossBranding, Design

Someone forged my signature three weeks ago. They stole my credit card. This is the second time in three years I’ve had a security breach. Those thieves’ forged my John Hancock, and now I have no faith in my ink mark. Think how easy it was for someone else to sign my name. Humans have been signing things since they could pick … Read More

Visual Best Practices For Presentations

Therese JosephBranding, Design, Market Research

Visual_Best_Practices

by Therese Joseph, Shift PR Fellow So you’ve been working on this project. It’s practically consuming your life. At least, it seems that way sometimes. Luckily, you are near the end, and you are so relieved until you realize this means you need to create a presentation. Suddenly, panic ensues. There’s so many questions to consider. What colors do you … Read More