Shift Collaborative
Working with fearless birds ready to make bold moves.
Not sure what to write about in your blog, newsletter, Facebook post, tweet? Here’s a short article packed with great ideas for distinctive content that will be useful for your customers, clients, or constituencies: “Content Generation Strategies for Small Businesses” by Ekaterina Walter on AMEX Open Forum.
Continue ReadingSeth Godin looks at retail promotion in the real world and online (“Powerful (and powerless) merchants“) and says that promotion techniques that we have become used to in offline retail don’t transfer well online. When we shop in the real world, we take it for granted that end caps and promotions and speed tables and […]
Continue Reading“Facebook demands consideration from nearly everyone, because choosing to stay off it means stepping away from the social sharing and conversation of 800+ million people. Yet choosing to play the game as an author or marketer—and use Facebook as a means to an end—can spell immediate failure if your friends and followers feel used.” E-media […]
Continue ReadingMobile searches have grown by 4X since 2010. Fifty-seven percent of people surveyed last year said they wouldn’t recommend a business with a bad mobile website. And 95% of people with a smartphone have used it to search for local information. How can you get started getting mobile? What’s the most important element to fix first? How […]
Continue ReadingThis week in Online Office Hours, we’re looking at Google Places, Google’s local search and business directory. It’s a valuable tool for any business or organization that has a local clientele, and it’s easy to use. We’ll talk about how to verify your listing, what to include in it, and how to encourage your patrons to […]
Continue Reading“What does a bill like PIPA/SOPA mean to our shareable world? At the TED offices, Clay Shirky delivers a proper manifesto — a call to defend our freedom to create, discuss, link and share, rather than passively consume.“
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