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General

Blogging tips: How to respond to comments

by Cynthia Closkey, May 1, 2007

I recently received this question from a new blogger: How do you usually respond to a track back? Do you post another comment on your own blog? Would the author of the track back know it’s there? Do people usually carry on the conversation in the blog? If someone comments on my blog, I write […]

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Upcoming: BootCamp PGH — free crash course in podcasting, blogging, social media, and new media

by Cynthia Closkey, April 17, 2007

This Saturday will be BootCamp PGH — plans are coming together nicely and we’ve had a lot of people register. There’s still room for more though, especially you! So go to the site to find out more and sign up today.

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Breaking down “The Stress Monster”: why Propel’s new ad works

by Cynthia Closkey, April 1, 2007

Have you seen the ad “The Stress Monster“? Dr. Grant McCracken has written a nice analysis of how this ad works, and why it does a good job of promoting Propel Fitness Water: Stress Monster is dedicated the simple proposition that exercise makes stress go away. This is well established as an understanding in our […]

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Offline marketing for an online service: Mave

by Cynthia Closkey, March 15, 2007

I’m quoted in “Four CMU students draw businesses to market with free Web sites, domain names.” (David Templeton, Pittsburgh Post-Gazette), talking about Mave, a “cyberspace marketplace” created by four CMU students. There are a number of different approaches to the problem of connecting individuals and businesses on the web, of giving referrals and enabling trusting […]

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TV Is Dead, Long Live TV: Gary Carter speaks about Life After Television

by Cynthia Closkey, January 28, 2007

Spotted at MIT Advertising Lab: “Gary Carter, president of creative networks at FremantleMedia that brought us American Idol and other blockbuster shows, delivered a very inspiring keynote at NATPE.” AdLab is presenting the keynote in parts, on video and in text. It’s has the rare combination of being both entertaining and informative, particularly for those […]

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Make a toast and take a seat: DWR Annual Champagne Chair Competition

by Cynthia Closkey, January 25, 2007

Furniture retailer Design Within Reach is holding its annual Champagne Chair Competition. The idea: Create an original design for a (miniature) chair using only the cork, wrapper, and cork wire from two bottles of champagne. This year, the champagne is Veuve-Clicquot, and the contest is underway. In addition to esteemed designer judges, DWR is soliciting […]

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