Shift Collaborative

Working with fearless birds ready to make bold moves.

Blogging

Webinar: Blogging for Business – April 27

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With so many kind of social media and online networks, is good ol’ blogging still useful for business? Yes! This webinar, intended for independent professionals and business owners, will cover the basics of why and how to create a blog for business, and then how to go beyond the basics to make something amazing. Why […]

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Follow Me: How to Use Social Networks to Build Visibility & Drive Sales

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Today I’ll be speaking on a panel at the 5th Annual Business Technology Conference, organized by the Small Business Development Center at Duquesne University. Our moderator will be Betsy Benson, Publisher and Vice President of Pittsburgh Magazine, and sharing the panel with me will be the delightful Victoria Dilliott, owner of Affogato Coffee Bar. Our […]

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Cover It Live: great tool for liveblogging an event

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Last night I attended an interesting discussion at Pitt, “The Future of the Book.” I knew ahead of time that I’d want to share my notes, and I was curious how others might react to the ideas. So I set up an event on Cover It Live. It’s a simple-to-use gadget for documenting anything as […]

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Talk Amongst Yourselves

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Would “social marketing” blogs be better if readers could only comment on them within their existing networks? I’m going to try it.

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FAQ: Starting a blog at WordPress.com

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Q: I want to start a blog for a particular population segment, and I’d like to get sponsors for the blog eventually. My question is this. If I start with a WordPress.com hosted blog just to get some content out there with a readership so that I can then approach sponsors, can I later convert […]

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“Pick 8 blogs”: how to be a better online publicist

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Lindsay Robertson, a freelance writer in New York, published an excellent list for publicists who want to connect with bloggers: “The Do’s and Don’ts of Online Publicity, For Some Reason.” It’s well worth reading and following this entire list of tips. So often we emphasize what not to do when connecting with bloggers, so I […]

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