Eye tracking studies reveal strategies you can use when crafting your latest blog post. Follow these five tips to hold people’s attention and keep them on the page longer.
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5 Eye Tracking Tips for Blog Posts
Worth reading: “The Anatomy of a Perfect Blog Post”
No doubt I could list way more than seven elements from perfect blog posts, but these seven seem to cover all the most important bases. Headline: the 6 words that count most Storytelling hook Fewer characters per line at first Featured image Subheads for scanning Content and the 1,500-word sweet spot Soundbites for sharing Interesting […]
Continue ReadingFind Your Voice: A Content Management Workshop
Yesterday I spoke at the Steel City Solutions Conference, an all-day conference for nonprofits held by HandsOn Tech and Pittsburgh Cares.
My topic was how to develop a content strategy and use it in your communication, particularly your website and social networks but also throughout your internal and external communication.
Continue ReadingSo you want to start a blog?
Before you go starting a blog consider these tips from the marketing communications professionals at Shift Collaborative.
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