• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Shift Collaborative

Shift Collaborative

Working with fearless birds ready to make bold moves.

  • Services
    • Branding and Design
    • Web Design and Development
    • Marketing and Communications Services
    • Media Relations Services
    • Workshops and Talks
  • Work
  • About
  • Blog
  • Contact
    • Openings
    • Get the Shift Newsletter

Facebook

What to do now that Facebook won’t let you force people to like your page

by Cynthia Closkey, August 27, 2014

The folks at ShortStack — a service that helps you create apps and interesting things on Facebook Pages — have some excellent thoughts on what Facebook’s decision to ban fan-gating on Pages, and tips for how to adjust your Page. At ShortStack we have over 350,000 customers, all of whom are Facebook Page Admins. I’m […]

Continue Reading

Adding a Facebook Like button to your WordPress site

by Cynthia Closkey, July 30, 2013

Adding a Facebook “Like” button to your WordPress site is a great way to connect socially with your audience and to drive traffic to and from your site and your Facebook page.  This post will cover two ways to add a “Like” button to your site, and each requires a Facebook App ID and an […]

Continue Reading

Blog Syndication Refresher

by Cynthia Closkey, March 14, 2013

With the impending demise of Google Reader, I decided it was time to check my personal blog syndication setup to make sure my posts were being pushed to my favorite social media outlets.

Continue Reading

Is Facebook suppressing views of status updates that haven’t been paid/promoted?

by Cynthia Closkey, March 3, 2013

Is Facebook suppressing views of free posts? I recently tried a little experiment. I paid Facebook $7 to promote my column to my friends using the company’s sponsored advertising tool. To my surprise, I saw a 1,000 percent increase in the interaction on a link I posted, which had 130 likes and 30 reshares in […]

Continue Reading

“Always take a personal approach,” and other great advice for using Facebook

by Cynthia Closkey, April 3, 2012

“Facebook demands consideration from nearly everyone, because choosing to stay off it means stepping away from the social sharing and conversation of 800+ million people. Yet choosing to play the game as an author or marketer—and use Facebook as a means to an end—can spell immediate failure if your friends and followers feel used.” E-media […]

Continue Reading

Six degrees of separation and your privacy settings

by Cynthia Closkey, May 14, 2010

Related to my post yesterday about Facebook’s privacy settings: danah boyd posted in more detail about the implications of Facebooks privacy (“Facebook and ‘radical transparency’“). These two paragraphs convey the problem I often see in which people haven’t thought through the implications of the “network” part of social networks: A while back, I was talking […]

Continue Reading
  • Go to page 1
  • Go to page 2
  • Go to Next Page »

Footer

Shift Collaborative

Get Our Newsletter

"*" indicates required fields

Name*
This field is for validation purposes and should be left unchanged.

Contact

412.548.1842
info@shiftcollaborative.com

128 N. Highland Ave, Ste 204
Pittsburgh, PA 15206

Follow

Facebook
Instagram
Twitter
LinkedIn

Women Owned Primary Logo

© 2023 Shift Collaborative. All Rights Reserved.