Shift Collaborative

Working with fearless birds ready to make bold moves.

Facebook

What to do now that Facebook won’t let you force people to like your page

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The folks at ShortStack — a service that helps you create apps and interesting things on Facebook Pages — have some excellent thoughts on what Facebook’s decision to ban fan-gating on Pages, and tips for how to adjust your Page. At ShortStack we have over 350,000 customers, all of whom are Facebook Page Admins. I’m […]

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Adding a Facebook Like button to your WordPress site

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Adding a Facebook “Like” button to your WordPress site is a great way to connect socially with your audience and to drive traffic to and from your site and your Facebook page.  This post will cover two ways to add a “Like” button to your site, and each requires a Facebook App ID and an […]

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Blog Syndication Refresher

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With the impending demise of Google Reader, I decided it was time to check my personal blog syndication setup to make sure my posts were being pushed to my favorite social media outlets.

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Is Facebook suppressing views of status updates that haven’t been paid/promoted?

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Is Facebook suppressing views of free posts? I recently tried a little experiment. I paid Facebook $7 to promote my column to my friends using the company’s sponsored advertising tool. To my surprise, I saw a 1,000 percent increase in the interaction on a link I posted, which had 130 likes and 30 reshares in […]

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“Always take a personal approach,” and other great advice for using Facebook

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“Facebook demands consideration from nearly everyone, because choosing to stay off it means stepping away from the social sharing and conversation of 800+ million people. Yet choosing to play the game as an author or marketer—and use Facebook as a means to an end—can spell immediate failure if your friends and followers feel used.” E-media […]

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Six degrees of separation and your privacy settings

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Related to my post yesterday about Facebook’s privacy settings: danah boyd posted in more detail about the implications of Facebooks privacy (“Facebook and ‘radical transparency’“). These two paragraphs convey the problem I often see in which people haven’t thought through the implications of the “network” part of social networks: A while back, I was talking […]

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