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How to simplify your privacy on Facebook (and everywhere else on the web)

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Yesterday the New York Times made a noble attempt to map Facebook’s new, super-complicated privacy settings, via a few well-designed graphics and an accompanying article (“The Price of Facebook Privacy? Start Clicking,” by Nick Bilton, 5/12/2010). The new opt-out settings certainly are complex. Facebook users who hope to make their personal information private should be […]

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Results versus hype: can small businesses realize value from social media?

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An article in the Wall Street Journal last week (“Entrepreneurs Question Value of Social Media,” Sarah E. Needleman, WSJ 3/15/2010) said that a recent study showed that small firms were having mixed results in their use of social media. In and among the survey results, the article gives several examples of companies seeing a positive […]

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FAQ: Should my organization create a Facebook Page or Facebook Group?

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Q: I’m on the leadership team of a nonprofit, and we want to use Facebook to connect with potential donors and volunteers. Should we create a Page or a Group? A: If you’re creating the official presence of an entity on Facebook — whether an organization or a business — you should create a Page. […]

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20 Presence Management Chores *for Business* You COULD Do Every Day

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A few weeks back, new media marketer extraordinaire Chris Brogan shared ideas and suggestions for maintaining a personal presence online. (“19 Presence Management Chores You COULD Do Every Day“) The list is dense and ambitious, but the time you put into this kind of effort pays off. If you’re charged with maintaining the social media […]

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