Website Design PT4: Competition in a Digital World

Shift CollaborativeWeb Design

by Therese Joseph, Shift PR Fellow Just as technology is advancing the way we do business, so it is also advancing who we are competing against.  In order to retain your competitive edge in the digital landscape, you need to be aware of who your new competitors are and how you are measuring up against your competition. Who are your … Read More

Web Design PT3: Learning from Your Mistakes

Shift CollaborativeWeb Design

by Therese Joseph, Shift PR Fellow In this digital age, technology is advancing at a dizzying speeds.  If you own a business, it is practically mandatory that you have a website.  Not having a website could hurt the success of your business.  But having a website that is not meeting the needs of your users is a mistake that can … Read More

Website Design PT2: You Have Users

Shift CollaborativeWeb Design

by Therese Joseph, Shift PR Fellow When attempting to understand the choices and motives of your online audience, there is one essential fact you must know.  You can call them your audience, your customers, your clients, or your whatever.  It doesn’t matter.  What matters is that you understand that they are much more than these labels convey.  When they are … Read More

Website Design PT1: 5 Wrong Assumptions

Shift CollaborativeWeb Design

by Therese Joseph, Shift PR Fellow Website design is a complicated process.  However, it is often assumed that the process is much more simple than it is.  It’s more than picking some colors, sketching a layout and coding it to match.  The timeline to create or redesign a really good website can take months.  Great websites are often built on … Read More