Shift Collaborative
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Typefaces and fonts play an important role in accessibility by impacting how information is presented and perceived. They shape our experiences online and offline. The right typeface ensures that everyone, regardless of ability or disability, can engage with content.
Continue ReadingGet your website ready ahead of Core Web Vitals being added to Google’s search algorithm. Shift will help develop a clear plan of action prioritized by the pages that your site visitors value the most.
Continue Readingby Therese Joseph, Shift PR Fellow Just as technology is advancing the way we do business, so it is also advancing who we are competing against. In order to retain your competitive edge in the digital landscape, you need to be aware of who your new competitors are and how you are measuring up against […]
Continue Readingby Therese Joseph, Shift PR Fellow In this digital age, technology is advancing at dizzying speeds. If you own a business, it is practically mandatory that you have a website. Not having a website could hurt the success of your business. However, having a website that does not meet the needs of your users is […]
Continue Readingby Therese Joseph, Shift PR Fellow When attempting to understand the choices and motives of your online audience, there is one essential fact you must know. You can call them your audience, your customers, your clients, or your whatever. It doesn’t matter. What matters is that you understand that they are much more than these […]
Continue Readingby Therese Joseph, Shift PR Fellow Website design is a complicated process. However, it is often assumed that the process is much more simple than it is. It’s more than picking some colors, sketching a layout and coding it to match. The timeline to create or redesign a really good website can take months. Great […]
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