If you’re uncomfortable in negotiating situations and don’t have a chance to take a course, you can get the critical basics from this concise article: “Basic Negotiating for Fun and Profit,” by Steve Pavlina.
Continue Readingby Cynthia Closkey,
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“Never negotiate against yourself” and other key tips for negotiating well
Let’s Create a Manifesto!
Maybe you’ve been told you’re not a special snowflake, but actually you are. You are a special snowflake. Each of us is special and unique. Each of our companies or organizations is unique, with a certain way we look at the world and our market and ourselves. But when the world looks at us, we rarely […]
Continue ReadingConvenience, cooking, and what Blue Apron offers its customers
If you sign up to have a box of groceries and matching recipes delivered to your house every week, what are you buying? Convenience and the chance to avoid grocery checkout lines? A fancy meal that you have to cook yourself? Or the experience of making something new?
Continue ReadingHow to start your awesome blog (for the absolute beginner)
A few weekends ago, I presented a couple of sessions at PodCamp Pittsburgh 9. The first was Blogging 101, a novice-level session. Here’s a video of the session, plus the written notes I prepared ahead of time.
Continue ReadingBehind the Scenes: How Shift Secured a Two-page Spread in the Trib
by Therese Joseph, Shift PR Fellow Yesterday, on November 2, the Pittsburgh Tribune-Review distributed its Sunday paper, as per usual. However, unlike its usual paper, this edition contained a two-page, cover-spread story, the longest in the paper’s memory, on the behind the scenes making of Franksgiving, the Film Factory winning screenplay produced by Steeltown Entertainment […]
Continue ReadingPR Part 3: Resolving a Media Crisis
Whether it’s the latest professional athlete scandal, a revealing political bashing, or a brand not holding true to its values, we’ve all heard a media crisis story. The response to these crises often sets the stage for whether the organizations will be able to recover from their crises. Every brand, business, and person can face […]
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