by Therese Joseph, Shift PR Fellow In this digital age, technology is advancing at dizzying speeds. If you own a business, it is practically mandatory that you have a website. Not having a website could hurt the success of your business. However, having a website that does not meet the needs of your users is […]
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Web Design PT3: Learning from Your Mistakes
Cynthia on AwesomeCast 212: “Commercial Weeds”
Please enjoy another fast-paced and super-informative episode of AwesomeCast with Cynthia joining the panel: Topics include: An app that can help you with your to-do list; Timeful. – 2:40 A roku built right into a TV. – 5:15 The WWE Supercard app. – 10:20 The Ice Bucket Challenge for ALS. – 15:15 A replacement for […]
Continue ReadingWebsite Design PT2: You Have Users
by Therese Joseph, Shift PR Fellow When attempting to understand the choices and motives of your online audience, there is one essential fact you must know. You can call them your audience, your customers, your clients, or your whatever. It doesn’t matter. What matters is that you understand that they are much more than these […]
Continue ReadingWebsite Design PT1: 5 Wrong Assumptions
by Therese Joseph, Shift PR Fellow Website design is a complicated process. However, it is often assumed that the process is much more simple than it is. It’s more than picking some colors, sketching a layout and coding it to match. The timeline to create or redesign a really good website can take months. Great […]
Continue Reading5 Eye Tracking Tips for Blog Posts
Eye tracking studies reveal strategies you can use when crafting your latest blog post. Follow these five tips to hold people’s attention and keep them on the page longer.
Continue ReadingWorth reading: “The Anatomy of a Perfect Blog Post”
No doubt I could list way more than seven elements from perfect blog posts, but these seven seem to cover all the most important bases. Headline: the 6 words that count most Storytelling hook Fewer characters per line at first Featured image Subheads for scanning Content and the 1,500-word sweet spot Soundbites for sharing Interesting […]
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