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Louis C.K. shows the Internet how to sell your own stuff online

by Cynthia Closkey, December 14, 2011

This week, writer/director/standup comic Louis C.K. released his latest standup special online through his own website, charging just $5 for anyone to download the video with no rights management restrictions. That means, if you purchase and download the video file, you don’t have rights to redistribute it, but you can make as many copies as […]

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15 Minute Social Media for Business

by Cynthia Closkey, September 21, 2011

I spoke today with the Slippery Rock Business Association about social media and how they could use it to build business. Here’s the slideshow I used as a framework: 15 Minute Social Media for Business View more presentations from Big Big Design. Key questions you might ask 1. Where can social media make the greatest […]

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How Google’s newest search ranking algorithm puts the focus on quality user experiences

by Cynthia Closkey, June 28, 2011

This excellent video by SEOmoz explains, in everyday terms, how Google changed the way it ranks websites for search results, and how this affects your web strategy. View original post and transcript: How Google’s Panda Update Changed SEO Best Practices Forever – Whiteboard Friday I am a big fan of this new ranking philosophy and […]

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Q&A: Selling merchandise on the web

by Cynthia Closkey, May 3, 2011

I’m a fan of Harto, aka Hannah Hart, whose My Drunk Kitchen videos are a hilarious counterpoint to traditional cooking shows and videos. Recently she asked me for advice about selling MDK merchandise, and since I’m often asked about online sales I got Hannah’s OK to share her question and my answer on the blog. […]

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What’s the value of social media?

by Cynthia Closkey, November 19, 2010

Today I spoke on a panel* on the topic of Media, for the current Leadership Butler County class. On the panel with me were Joe Taylor of ARMSTRONG, Scott Briggs of the Butler County Radio Network, and Keith Graham of the Butler Eagle, each representing their business and, to some extent, their media (television, radio, […]

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Follow Me: How to Use Social Networks to Build Visibility & Drive Sales

by Cynthia Closkey, November 18, 2010

Today I’ll be speaking on a panel at the 5th Annual Business Technology Conference, organized by the Small Business Development Center at Duquesne University. Our moderator will be Betsy Benson, Publisher and Vice President of Pittsburgh Magazine, and sharing the panel with me will be the delightful Victoria Dilliott, owner of Affogato Coffee Bar. Our […]

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