Would “social marketing” blogs be better if readers could only comment on them within their existing networks? I’m going to try it.
Continue Readingby Cynthia Closkey,
General
Talk Amongst Yourselves
FAQ: Starting a blog at WordPress.com
Q: I want to start a blog for a particular population segment, and I’d like to get sponsors for the blog eventually. My question is this. If I start with a WordPress.com hosted blog just to get some content out there with a readership so that I can then approach sponsors, can I later convert […]
Continue ReadingNonprofits and the real-time web
What impacts are right around the corner?Organizations that choose to do so are already able to run circles around the web using these real-time technologies. I expect that some will do so and many will not. It will be like the difference between organizations that developed an effective web or email presence early vs. those […]
Continue ReadingNext week: “Selling Social Media to Your Boss” presentation in Pittsburgh
I’ll be speaking next Thursday to the Pittsburgh chapter of the IABC (International Association of Business Communicators). My topic is “Selling Social Media to Your Boss,” an update of the presentation I gave last October at PodCamp Pittsburgh 4. You know social media is a great tool for marketing, customer feedback and developing valuable communities. […]
Continue Reading“Pick 8 blogs”: how to be a better online publicist
Lindsay Robertson, a freelance writer in New York, published an excellent list for publicists who want to connect with bloggers: “The Do’s and Don’ts of Online Publicity, For Some Reason.” It’s well worth reading and following this entire list of tips. So often we emphasize what not to do when connecting with bloggers, so I […]
Continue ReadingSaying more by saying less
Email is both the most useful tool I have for communicating and the most problematic. It’s useful because it’s inexpensive to send and receive, integrated with many of my other communication and information tools (websites, phone texting, calendar and contacts), and able to work with multiple media, from text to images to video to links. […]
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