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Due to the emergence of digital media (i.e. social media, blogging, video, online reviews, etc) marketing is shifting almost daily. Traditional marketing channels have gone digital. Buying has gone social. Experiences with new and current customers are happening online first before the real-world. As a business, organization or professional it’s important to take a thoughtful […]
Continue ReadingMaybe you’ve been told you’re not a special snowflake, but actually you are. You are a special snowflake. Each of us is special and unique. Each of our companies or organizations is unique, with a certain way we look at the world and our market and ourselves. But when the world looks at us, we rarely […]
Continue ReadingOne of the hardest thing for companies to figure out is what amount of resources to devote to which marketing channels – what is the right marketing mix?
Continue Readingby Shift Fellow, Justina Eng When we enjoy a nice meal at a fancy restaurant, it isn’t just the food that makes it “fancy”— the candlelit ambience, crisp white linen, shiny silverware, thick ceramic plates, and elegant glassware not only enhance and heighten your restaurant experience, but also the taste of your dish. These seemingly […]
Continue ReadingIf you’re not using social media for your company right now, maybe you have a reason. Possibly it’s because you haven’t had the time. Maybe you just don’t see how social media can impact your company. Maybe you haven’t been wowed by the results. In this article, we will show you some extreme examples that […]
Continue ReadingMore so, organizations need to have control of their website to make frequent content updates and analytics installed to measure those efforts. Tools like Google Analytics have revolutionized monitoring what is happening on your website.
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