Audiences want valuable information that meets them where they are, and speaks to what they’re thinking about. One effective strategy for engaging with your audience is by creating and sharing useful, evergreen content.
by Therese Joseph, Shift PR Fellow As public relations professionals, it is our job to monitor and manage the reputations of the businesses we represent. Traditionally, this was managed by working with media outlets to spread positive press about the businesses. While these tactics are still employed, research shows that people trust the opinion of a friend over advertising and … Read More
Article by Tim Colbert, public relations director at Shift Collaborative While every generation thinks they invented sex, I’m starting to worry that a lot of our younger marketing and PR peers feel that they’ve invented communication. I blame social media. Kids, I’ve got a message for you — social media is the latest but by no means the last in … Read More
by Sarah Mayer You may not be familiar with Podcamp, so let me start there. Podcamp is by its own description is an ‘un-conference’ although it does have some of those familiar conference components. Podcamp in Pittsburgh has been around for eight years and while the conference was started around podcasting, it has evolved each year to add on more … Read More
Vine officially launched on January 24th, 2013 – the same day, Twitter acquired the service. How could you be using this new app for business?
The March Human Rights Campaign was a simple Facebook deployment that generated big amounts of awareness for the cause. Learn more about how it was deployed.
If you’re not using social media for your company right now, maybe you have a reason. Possibly it’s because you haven’t had the time. Maybe you just don’t see how social media can impact your company. Maybe you haven’t been wowed by the results. In this article, we will show you some extreme examples that hopefully will ‘wow’ you with … Read More
There’s nothing like waking up in the morning to Facebook notifying you that a friend has tagged you in a photo with your ex- from three relationships ago with the caption “True love 4evah!” Or perhaps you’ve been tagged in the comments of a post that’s become uncomfortably political. Or maybe your friend’s recent post to your timeline is an … Read More
Would “social marketing” blogs be better if readers could only comment on them within their existing networks? I’m going to try it.
Q: I’m on the leadership team of a nonprofit, and we want to use Facebook to connect with potential donors and volunteers. Should we create a Page or a Group? A: If you’re creating the official presence of an entity on Facebook — whether an organization or a business — you should create a Page. Here’s how Facebook describes the … Read More