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Audiences want valuable information that meets them where they are, and speaks to what they’re thinking about. One effective strategy for engaging with your audience is by creating and sharing useful, evergreen content.
Continue Readingby Therese Joseph, Shift PR Fellow As public relations professionals, it is our job to monitor and manage the reputations of the businesses we represent. Traditionally, this was managed by working with media outlets to spread positive press about the businesses. While these tactics are still employed, research shows that people trust the opinion of […]
Continue ReadingArticle by Tim Colbert, public relations director at Shift Collaborative While every generation thinks they invented sex, I’m starting to worry that a lot of our younger marketing and PR peers feel that they’ve invented communication. I blame social media. Kids, I’ve got a message for you — social media is the latest but by […]
Continue Readingby Sarah Mayer You may not be familiar with Podcamp, so let me start there. Podcamp is by its own description is an ‘un-conference’ although it does have some of those familiar conference components. Podcamp in Pittsburgh has been around for eight years and while the conference was started around podcasting, it has evolved each […]
Continue ReadingVine officially launched on January 24th, 2013 – the same day, Twitter acquired the service. How could you be using this new app for business?
Continue ReadingThe March Human Rights Campaign was a simple Facebook deployment that generated big amounts of awareness for the cause. Learn more about how it was deployed.
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