Shift Collaborative
Working with fearless birds ready to make bold moves.
Social media is omnipresent in our world. That’s got us thinking — when was the last time you actually sat down with an issue of People Magazine for your pop culture news? And when was the last time you scrolled through TikTok? Exactly. Well, just like your favorite tabloid (we know you still read them at the doctor’s office) we’re going to take a look at our favorite (and not-so-favorite) platforms and compare them then and now.
Continue ReadingNonprofit marketers do more with less, so every tip for improving or streamlining processes helps. Learn about five tools that every marketer should consider.
Continue ReadingAudiences want valuable information that meets them where they are, and speaks to what they’re thinking about. One effective strategy for engaging with your audience is by creating and sharing useful, evergreen content.
Continue Readingby Therese Joseph, Shift PR Fellow As public relations professionals, it is our job to monitor and manage the reputations of the businesses we represent. Traditionally, this was managed by working with media outlets to spread positive press about the businesses. While these tactics are still employed, research shows that people trust the opinion of […]
Continue ReadingArticle by Tim Colbert, public relations director at Shift Collaborative While every generation thinks they invented sex, I’m starting to worry that a lot of our younger marketing and PR peers feel that they’ve invented communication. I blame social media. Kids, I’ve got a message for you — social media is the latest but by […]
Continue Readingby Sarah Mayer You may not be familiar with Podcamp, so let me start there. Podcamp is by its own description is an ‘un-conference’ although it does have some of those familiar conference components. Podcamp in Pittsburgh has been around for eight years and while the conference was started around podcasting, it has evolved each […]
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