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Social media

Social Media Platforms Then + Now 

by Allison Mathis, October 20, 2023

evolution of social media

Social media is omnipresent in our world. That’s got us thinking — when was the last time you actually sat down with an issue of People Magazine for your pop culture news? And when was the last time you scrolled through TikTok? Exactly. Well, just like your favorite tabloid (we know you still read them at the doctor’s office) we’re going to take a look at our favorite (and not-so-favorite) platforms and compare them then and now.

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Five Nonprofit Marketing Tools

by Sarah Mayer, January 21, 2022

Nonprofit marketers do more with less, so every tip for improving or streamlining processes helps. Learn about five tools that every marketer should consider.

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Evergreen, Authentic Content to Improve Audience Engagement

by Cynthia Closkey, June 26, 2020

Audiences want valuable information that meets them where they are, and speaks to what they’re thinking about. One effective strategy for engaging with your audience is by creating and sharing useful, evergreen content.

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PR Part 2: The Social Frontier

by Shift Collaborative, September 18, 2014

shift-social-media-relations

by Therese Joseph, Shift PR Fellow As public relations professionals, it is our job to monitor and manage the reputations of the businesses we represent.  Traditionally, this was managed by working with media outlets to spread positive press about the businesses.  While these tactics are still employed, research shows that people trust the opinion of […]

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Six Incredible Cave Drawings of Kittens at Play

by Shift Collaborative, March 5, 2014

kitten-cave-drawings-communications-trends

Article by Tim Colbert, public relations director at Shift Collaborative While every generation thinks they invented sex, I’m starting to worry that a lot of our younger marketing and PR peers feel that they’ve invented communication. I blame social media. Kids, I’ve got a message for you — social media is the latest but by […]

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VINE: The Latest In Short Form Communication

by Sarah Mayer, April 26, 2013

Vine officially launched on January 24th, 2013 – the same day, Twitter acquired the service. How could you be using this new app for business?

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