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Working with those birds who take risky steps.

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Evergreen, Authentic Content to Improve Audience Engagement

by Kelly Currie, June 26, 2020

Audiences want valuable information that meets them where they are, and speaks to what they’re thinking about. One effective strategy for engaging with your audience is by creating and sharing useful, evergreen content.

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PR Part 2: The Social Frontier

by Shift Collaborative, September 18, 2014

shift-social-media-relations

by Therese Joseph, Shift PR Fellow As public relations professionals, it is our job to monitor and manage the reputations of the businesses we represent.  Traditionally, this was managed by working with media outlets to spread positive press about the businesses.  While these tactics are still employed, research shows that people trust the opinion of […]

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Six Incredible Cave Drawings of Kittens at Play

by Shift Collaborative, March 5, 2014

kitten-cave-drawings-communications-trends

Article by Tim Colbert, public relations director at Shift Collaborative While every generation thinks they invented sex, I’m starting to worry that a lot of our younger marketing and PR peers feel that they’ve invented communication. I blame social media. Kids, I’ve got a message for you — social media is the latest but by […]

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Five Reasons to Attend Podcamp 2014

by Sarah Mayer, October 8, 2013

podcamp-pittsburgh-8

by Sarah Mayer You may not be familiar with Podcamp, so let me start there.  Podcamp is by its own description is an ‘un-conference’ although it does have some of those familiar conference components. Podcamp in Pittsburgh has been around for eight years and while the conference was started around podcasting, it has evolved each […]

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VINE: The Latest In Short Form Communication

by Sarah Mayer, April 26, 2013

Vine officially launched on January 24th, 2013 – the same day, Twitter acquired the service. How could you be using this new app for business?

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Simple Human Rights Campaign Generates Big Awareness

by Shift Collaborative, April 23, 2013

Human Rights Campaign Logo Red Version

The March Human Rights Campaign was a simple Facebook deployment that generated big amounts of awareness for the cause. Learn more about how it was deployed.

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