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Simple Human Rights Campaign Generates Big Awareness

by Shift Collaborative, April 23, 2013

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The March Human Rights Campaign was a simple Facebook deployment that generated big amounts of awareness for the cause. Learn more about how it was deployed.

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Social media. What's all the fuss about?

by Sarah Mayer, February 22, 2013

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If you’re not using social media for your company right now, maybe you have a reason.  Possibly it’s because you haven’t had the time. Maybe you just don’t see how social media can impact your company. Maybe you haven’t been wowed by the results.  In this article, we will show you some extreme examples that […]

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Dear Facebook friend: Don’t expect me to manage your online privacy for you

by Cynthia Closkey, February 20, 2013

There’s nothing like waking up in the morning to Facebook notifying you that a friend has tagged you in a photo with your ex- from three relationships ago with the caption “True love 4evah!”  Or perhaps you’ve been tagged in the comments of a post that’s become uncomfortably political.  Or maybe your friend’s recent post […]

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Talk Amongst Yourselves

by Cynthia Closkey, March 3, 2010

Would “social marketing” blogs be better if readers could only comment on them within their existing networks? I’m going to try it.

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FAQ: Should my organization create a Facebook Page or Facebook Group?

by Cynthia Closkey, March 1, 2010

Q: I’m on the leadership team of a nonprofit, and we want to use Facebook to connect with potential donors and volunteers. Should we create a Page or a Group? A: If you’re creating the official presence of an entity on Facebook — whether an organization or a business — you should create a Page. […]

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