Would “social marketing” blogs be better if readers could only comment on them within their existing networks? I’m going to try it.
Continue Readingby Cynthia Closkey,
by Cynthia Closkey,
Would “social marketing” blogs be better if readers could only comment on them within their existing networks? I’m going to try it.
Continue Readingby Cynthia Closkey,
Q: I’m on the leadership team of a nonprofit, and we want to use Facebook to connect with potential donors and volunteers. Should we create a Page or a Group? A: If you’re creating the official presence of an entity on Facebook — whether an organization or a business — you should create a Page. […]
Continue Readingby Cynthia Closkey,
Q: I want to start a blog for a particular population segment, and I’d like to get sponsors for the blog eventually. My question is this. If I start with a WordPress.com hosted blog just to get some content out there with a readership so that I can then approach sponsors, can I later convert […]
Continue Readingby Cynthia Closkey,
What impacts are right around the corner?Organizations that choose to do so are already able to run circles around the web using these real-time technologies. I expect that some will do so and many will not. It will be like the difference between organizations that developed an effective web or email presence early vs. those […]
Continue Readingby Cynthia Closkey,
I’ll be speaking next Thursday to the Pittsburgh chapter of the IABC (International Association of Business Communicators). My topic is “Selling Social Media to Your Boss,” an update of the presentation I gave last October at PodCamp Pittsburgh 4. You know social media is a great tool for marketing, customer feedback and developing valuable communities. […]
Continue Readingby Cynthia Closkey,
Lindsay Robertson, a freelance writer in New York, published an excellent list for publicists who want to connect with bloggers: “The Do’s and Don’ts of Online Publicity, For Some Reason.” It’s well worth reading and following this entire list of tips. So often we emphasize what not to do when connecting with bloggers, so I […]
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